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          Marketing mix theory by philip kotler!

          Philip kotler: some of my adventures in marketing

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          5. Philip Kotler

          Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

          He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago.

          Philip Kotler is widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing.

          Theories of marketing pdf

          He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking. Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Distinguished Educator Award from The Academy of Marketing Science.

          The Sales and Marketing Executives International (SMEI