Mounir moufarrige biography template
Mounir Moufarrige ; carried to halston Jan. 19, First Came Lindsay Lohan, Then Came Sarah Jessica Parker ; the curse of lohan Dec. 21, Former Ungaro..
Mounir Moufarrige
Mounir Moufarrige is a brand developer and creator.
See an archive of all mounir moufarrige stories published on the New York Media network, which includes NYMag, The Cut, Vulture, and Grub Street.
Best known for shifting Alfred Dunhill from a smokers to a life style brand, reviving Montblanc 'making the pen a cult object of desire',[1] hiring Stella McCartney at ChloƩ, and helping to turn the historic Goyard brand into a global commercial success.
He is also noted for spotting the future trend of larger sized watches in Panerai. He started his career in luxury fashion and lifestyle in 1988, after 3 years of training as a sales promotion rep at Rothmans International,
Biography
Mounir Mouffarige studied law in Lebanon.[2]
In 1980, he became Alfred Dunhill's (part of the Richemont group) rep for Africa and the Middle East.[2] In 1985, he became Chief Executive of the product divisions and turned the company over from tobacco and lighters to tailoring, leather and watches.
He worked a similar scale transformation with Montblanc (also part of the Richmont group), focusin